Copywriting Services for your Eco-Friendly Small Business
Providing copy that makes your audience feel connected to your products or services // Helping you create an online presence that brings clients to you - organically
“Hi, I’m Jenna. I’m a queer freelance copywriter who’s passionate about making the world a better place through sustainable services and products and empowering the LGBTQ+ community.”
Queer, Eco-conscious Copywriter
Are you a small business owner who wants a website that does the client acquisition for you?
Or maybe you want to get into email marketing because you’ve heard about its unbeatable return on investment.
As a freelance copywriter, I help small business owners connect with their ideal clients in a meaningful way; building community while building your email list!
Allow me to answer your burning questions…
How does investing in copy help your business?
Answer: Convincing, authentic copy connects your services or products to your ideal clients, while saving you time and stress!
Marketing strategies proven to bring more leads to your door:
Email Marketing (Newsletters/Welcome Email Sequences)
Website Copy (with SEO keywords and structure)
Sales Pages
Social Media Ads
Integrating at least two SEO optimized blogs to your company website each month
How do these projects bring you more qualified leads?
Email sequences nurture targeted leads by providing information and building trust; usually with calls to action in button/link form for the lead to go to your website/sales page/blog
Website copy that uses search engine optimization (SEO) is designed to help your website rank higher in Google search results through keywords in your blogs and website copy.
Eventually… your web pages will begin to rank higher in search engine queries → your site will gain more authority in the eyes of search engines → now it’s easier for people to find you online since you’re ranked higher → you have built an organic audience of new and returning customers
Sales pages are usually longer pieces of copy that use a direct response writing style to receive a response from the customer as soon as they are done reading the ad.
Social media ads start your sales funnel to draw the right people in. Ad copy speaks to a specific person who relates to the problem or pain point described in the ad, and your product/service is the solution!
Blogs can earn sales, email sign ups, engagement, all while giving you authority and credibility within your industry because you’re educating your audience and providing value.
How do I know which type of copywriting project to integrate into my business?
Answer: Based on your goals and budget, I will help you create an online marketing plan for your business. However, when deciding which marketing strategies to invest in, keep this in mind:
Copy is usually attached to a sales funnel, which does 3 things:
Gives your marketing decisions direction
Keeps real humans in mind
Helps you focus your energy on qualified leads (a.k.a. people in your target audience who want your product/service)
Why would I hire a freelance copywriter when I could just use AI?
If you want your potential customers to feel like you don’t respect them or their intellect…sure! If you want your website to feel like it was written by a robot for robots…sure!
For environmental reasons alone… AI is destroying the planet! Why would you, as an environmentally minded small business owner, want to contribute to that negative impact?
Don’t believe me? Read more here:
“AI is an energy hog. This is what it means for climate change”
“AI’s Climate Impact Goes beyond Its Emissions”
Even if you can ignore the environmental concerns, human writers are still more effective than AI. Plus, with more content and copy being written by computers, AI will quickly become regurgitated AI-written content anyways…how do you expect real humans to connect with that?
Read more here: “Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]”
But even beyond that, humans connect with humans. Humans are adaptable, complex, always evolving… and a human copywriter will not only write relatable copy, but they (me in this case) will help guide your marketing strategy while keeping real people in mind which is something A.I. can’t do.
If we work together, we will discuss your goals, pain points, and budget in order to determine which copy projects will be right for you.
If you’re looking for an inclusive, eco-friendly queer copywriter…
You’ve found her!
I specialize in copy/content related to environmental justice and queer lifestyle. However, I love to learn about new things, so I am not limited to these subjects.
I’ve included some ideas below to show you what I mean…
Eco-Conscious Copy
Eco-friendly copy focused on:
ecosystem services
environmental justice
climate justice
intersectional environmentalism
alternative energy sources
alternative farming techniques
eco-friendly packaging
indigenous land practices
slow fashion
promoting sustainable consumer behavior
and more...
Queer Lifestyle Copy
Inclusive, queer copy for goods and services that are targeted for the LGBTQ+ community
Potential topics include:
gender affirming healthcare
queer relationships
resources for the LGBTQ+ community
queer event planning
binders and other gender affirming products
gender neutral clothing
online LGBTQ+ community platform
local pride events and tips
and more…
Professional Copywriting Services that Convert
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Landing Pages/Sales Pages
Do you have a higher ticket service or product that just isn't selling as well as you thought it would?
Or maybe you really believe in the efficacy of a product/service but you know your audience will have many initial objections you'll have to prove wrong.
Seal the deal with sincere storytelling that focuses on your potential client's needs instead of just the features of what you're selling.
Landing pages use direct response copy to speak directly to your audience and convince them to act now.
*This type of copy is perfect for higher ticket items/services
$300 for direct response copy under 400 words
$300-800 for direct response copy between 400-1500 words
$1000 for direct response copy over 1500 words
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SEO Optimized Blogs
As a small business owner, how much do you value providing free education to your audience?
And what if that free education happened to include search engine optimized keywords that bring you organic leads, while adding calls to action (CTAs) that link back to your product/service?
Blogs gain momentum over time by incorporating organic keywords derived from popular searches and questions entered into search engines.
Integrating blogs with relevant keywords into your website enables you to rank for those specific terms, increasing visibility in internet search results. Achieving higher rankings enhances your website's online authority, helping you grow your audience organically as your site appears more frequently in search results.
$100-150 per blog, minimum of 2 blogs per month to achieve desired results
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Social Media Ads
Do you have a product or service that relies on acquiring new leads?
Expand your client acquisition with ad copy that gets your ideal client to click on your ad and complete the desired action: like earning emails via opt-ins or direct sales via landing pages.
Pique the interest of your targeted lead with persuasive copy that converts.
*Ideal for the beginning of your sales funnel
$100-200 per ad
Includes: multiple variations of ad for optimal algorithmic success on Facebook and Instagram
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Email Sequences
Did you know that the Return on Investment for email marketing is generally $36 for every dollar spent?
Believe it or not, 64% of small businesses use email marketing in 2024.
Creating an email list is an essential part in building community with prospectiveand returning clients. Establish trust and authority with your audience while providing meaningful information about your products/services through a series of emails.
*A popular choice to incorporate into a sales funnel
Popular Email Sequence Ideas:
-The Product/Service Launch
-The Welcome Email Sequence
-The Limited Time Sale
-The Monthly/Bi-monthly Newsletter
$50 per email, minimum of 3 emails per sequence
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The Website Overhaul
Are you struggling to convey your business' vibe and overall value on your website?
Represent your business with clear, SEO optimized copy that helps your potential clients determine if you're right for them!
Inform your audience about your products/services/values, while building authority within your field and inspiring action.
Incorporating targeted Search Engine Optimized keywords in your website copy boosts your business’s search engine ranking, meaning potential clients will find you faster!
*Google finds webpages of 1,000+ words to be more trustworthy
Have a simple business that only needs a one page, simple website?
$300 for one webpage of 800-1,000 words
Or maybe your business needs multiple pages, and a pretty intensive makeover:
$1,000-$1,500 for the Website Overhaul Bundle
A little about me: a queer freelance copywriter
I graduated from the University of Minnesota Twin Cities in 2021 with Bachelor of Arts degrees in Biology, Society, and Environment as well as Global Studies with a regional concentration in Latin America.
I use what I learned about colonialism, intersectionality, and environmental services to approach environmental and social problems from multiple perspectives.
For example, I can write eco-conscious, people-centered copy that targets a local population so that they can more easily connect with beneficial resources in their area.
I can also write convincing copy that targets donors and funders to raise money for environmental/justice oriented organizations.
Even writing about eco-conscious products/lifestyles will make a difference, because popularizing planet-friendly products will sway market demands towards greener solutions.
I am a proud polyamorous lesbian // I feel safe in the queer communities I surround myself with
I realized I was queer during my freshman year of undergrad, and didn’t realize I was specifically a lesbian until 2023 (woo!)
Now I help bring safety and community to queer folks by writing SEO-optimized copy for organizations/businesses that make their lives easier and more joyful
Connecting resources to the people who need them
Helping to bring inclusive queer representation to media and entertainment
Fostering community through event marketing and outreach
I spend my free time hiking, traveling, long-boarding, dancing, climbing, thrifting, and spending time with friends
I have been a film and digital photographer for the last 4 years as a side-hustle :) I love that my photography hobby rounds out my communication/marketing skills with a visual component.
Check out my photography website if you’re looking for an affordable photographer in San Diego —> Jenna Poff Photo
Read my latest blog about how growing up queer in today’s society has influenced my copywriting career!
